Products & Services South Africans Buy Online, December 2013 [TABLE]

Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa. Given that internet users who had never made an online purchase said they hadn’t done so because they preferred to touch and feel products before buying them, this suggests that even once internet users take to digital purchases, they still may be wary about what they actually buy, choosing items that focus more on experiences. Read the rest at eMarketer.