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Archive for June 18, 2014

Social Networks Play The Game Of Thrones [INFOGRAPHIC]

By David Erickson | June 18, 2014

This infographic from Marketo imagines the social networks playing Game of Thrones.

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Products & Services South Africans Buy Online, December 2013 [TABLE]

By David Erickson | June 18, 2014

Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.

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Frequency With Which South Africans Make Online Purchases, December 2013 [CHART]

By David Erickson | June 18, 2014

Digital buying wasn’t too frequent of an activity, with just 4.0% and 16.3% of internet users saying they did so once a week or month, respectively.

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Generation V Media Consumption By Age & Channel, July 2013 [TABLE]

By David Erickson | June 18, 2014

TV remains the biggest single element of Generation V’s media usage.

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US Mobile Search Ad Revenues By Company, 2012-2016 [TABLE]

By David Erickson | June 18, 2014

Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.

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US Mobile Search Ad Spending, 2012-2018 [CHART]

By David Erickson | June 18, 2014

Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion.

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Meetings [INFOGRAPHIC]

By David Erickson | June 18, 2014

This infographic from Fuze illustrates some surprising facts about meetings.

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Online Optimization Conversion Rates, June 2014 [TABLE]

By David Erickson | June 18, 2014

Increasing conversion rates is a top digital priority for marketers this year.

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Mobile Users Most Important Devices For Information, June 2014 [CHART]

By David Erickson | June 18, 2014

Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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