Marketing Execs' Marketing Priorities For 2014 [CHART]

Marketers are focusing on customers this year—both new and old.

According to a February 2014 study by DNN in collaboration with Lawless Research, Survey Sampling International (SSI) and Qualtrics, acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively. Read the rest at eMarketer.