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Archive for June 17, 2014

Influences Over Completing Purchases, June 2014 [CHART]

By David Erickson | June 17, 2014

Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.

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Smart Phone Share Of Mobile Market, October 2011 – April 2014 [CHART]

By David Erickson | June 17, 2014

Smartphone penetration averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%).

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Social Network Penetration In Western Europe, 2012-2018 [CHART]

By David Erickson | June 17, 2014

Social network ad spending will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%.

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Challenges Faced By Marketing Execs, February 2014 [CHART]

By David Erickson | June 17, 2014

Getting or holding target customers’ attention, as well as finding their target audience online, were the top two major challenges for marketing execs.

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Marketing Leaders Top Marketing Priorities, December 2013 [TABLE]

By David Erickson | June 17, 2014

Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.

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Marketing Execs' Marketing Priorities For 2014 [CHART]

By David Erickson | June 17, 2014

Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.

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Share Of Android & iOS Mobile Messaging Apps In US, 2013 [TABLE]

By David Erickson | June 17, 2014

Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.

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Mobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]

By David Erickson | June 17, 2014

Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.

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Mobile Messaging Apps Growth Rate, 2013 [CHART]

By David Erickson | June 17, 2014

Mobile messaging apps elbowed their way past games and social networks to become the fastest-growing app category among smartphone users worldwide.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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