CMOs and CFOs may be getting along for the good of the company. When asked which topics they were most aligned on when making major business decisions, both groups ranked the “overall strategic direction of the business” as No. 1.
Of course, differences still existed, with Active International noting that the groups were least aligned when it came to making decisions about future marketing plans and priorities as well as future financial decisions—understandable, considering these are specific to each department and the other may not understand the importance. Read the rest at eMarketer.