Financial Professionals' Attitudes Toward Social Media Use, 2010 & 2014 [CHART]

As concerns about compliance and regulatory issues have dropped, and others have remained at relatively low levels, the financial industry’s opinion about social media has become more positive. In 2014, more than one-third of US financial professionals said that social media was valuable for their business, compared with around one-quarter who said so in 2010. Even more impressive, the majority of respondents acknowledged that social media was an emerging trend and recognized that it would have significant benefits for businesses like theirs in the future; 44% had said the same in 2010.

Most financial professionals believed that social media was here to stay, with the percentage of US financial professionals who believed social was a fad with little business value dropping from 22% in 2010 to 13% this year. Read the rest at eMarketer.