Devices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]
TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort. May 2014 polling by youth consumer insight firm Voxburner found that 86% of UK millennial internet users planned to follow the World Cup frequently—either regularly or all the time—via the TV set. This is unsurprising given the big screen’s suitability for the consumption of sports video content, as well as the fact that the majority of kickoff times are scheduled to be screened during primetime in the UK. Read the rest at eMarketer.