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Archive for June 16, 2014

Social Media Dimensions [INFOGRAPHIC]

By David Erickson | June 16, 2014

This infographic by Omnicore compiles the dimensions for images on the most popular social networks.

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Consumer Attitudes Toward Personalized Ads, June 2014 [CHART]

By David Erickson | June 16, 2014

Compared to general ads, many consumers find personalized ads to be more engaging, educational, time-saving and memorable.

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US Consumers’ Brand Recommendations, June 2014 [CHART]

By David Erickson | June 16, 2014

Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.

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Most-Used Customer Service Channels, June 2014 [CHART]

By David Erickson | June 16, 2014

Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.

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UK Mobile Sports Content Consumption By Age, March 2014 [CHART]

By David Erickson | June 16, 2014

A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.

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Devices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]

By David Erickson | June 16, 2014

TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.

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Topics Upon Which CMOs & CFOs Are Most & Least Aligned, March 2014 [TABLE]

By David Erickson | June 16, 2014

Both groups ranked the Overall Strategic Direction Of The Business as the top area upon which they agree.

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Frequency Of Agreement Between CMOs & CFOs, March 2014 [CHART]

By David Erickson | June 16, 2014

80% of CFOs say they often or always agreed with CMOs when making major business decisions and 74% of CMOs say the same about CFOs.

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Financial Professionals' Attitudes Toward Social Media Use, 2010 & 2014 [CHART]

By David Erickson | June 16, 2014

Most financial professionals believed that social media was here to stay, with the percentage of US financial professionals who believed social was a fad with little business value dropping from 22% in 2010 to 13% this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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