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Archive for June 13, 2014

Primary Concerns Among US Financial Professionals Over Social Media Use, 2010 & 2014 [CHART]

By David Erickson | June 13, 2014

While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled in Q1 2014, the percentage citing this as their primary worry had dropped from 47% in 2010 to 36%.

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The Mobile Consumer [INFOGRAPHIC]

By David Erickson | June 13, 2014

This infographic from vouchercloud illustrates the many facets of the mobile consumer.

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Social Media Posting Best Practices [INFOGRAPHIC]

By David Erickson | June 13, 2014

This infographic compiles the best practices for creating posts on the most popular social media sites.

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Instagram Users By Generation & Device, March 2014 [CHART]

By David Erickson | June 13, 2014

Instagram’s popularity among young adults, indicating that 18-34-year-olds spend more time on Instagram than on Twitter and Tumblr, combined.

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US Email Marketing Benchmarks, 2013 [CHART]

By David Erickson | June 13, 2014

The mean unique open rate for US email marketers last year was 20.2% and the median rate 17.1%.

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TV Viewers' Ad-Skipping Behavior, June 2014 [CHART]

By David Erickson | June 13, 2014

Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually.

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Global Programmatic Ad Pricing Trends, 2013 vs 2014 [CHART]

By David Erickson | June 13, 2014

Social and display advertising have become more competitive and seen a 64% and 21% year-over-year increase, respectively, in average eCPM from January through April 2014.

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63 Social Media Stats For 2014 [INFOGRAPHIC]

By David Erickson | June 13, 2014

This infographic from Digital Insights compiles 63 social media stats about the most popular social networks.

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Where World Cup Fans Watch The Games [INFOGRAPHIC]

By David Erickson | June 13, 2014

This infographic illustrates where soccer fans plan to watch the 2014 World Cup games.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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