June 13, 2014 - e-Strategy Trends

While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled in Q1 2014, the percentage citing this as their primary worry had dropped from 47% in 2010 to 36%.

This infographic from vouchercloud illustrates the many facets of the mobile consumer.

This infographic compiles the best practices for creating posts on the most popular social media sites.

Instagram’s popularity among young adults, indicating that 18-34-year-olds spend more time on Instagram than on Twitter and Tumblr, combined.

The mean unique open rate for US email marketers last year was 20.2% and the median rate 17.1%.

Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually.

Social and display advertising have become more competitive and seen a 64% and 21% year-over-year increase, respectively, in average eCPM from January through April 2014.