Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]
In a new study of how millionaires shop, the Shullman Research Center finds that Millennials (18-33) and Baby Boomers (49-67) share many similarities, with Gen Xers (34-48) the odd ones out. According to the survey of almost 500 respondents with a net worth of at least $1 million, 52% of Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers. And while almost half of Millennials and Boomers say they aren’t comfortable making purchases on a smartphone, just 1 in 8 Gen Xers concur.
Similarly, roughly one-half of Millennials (46%) and Boomers (54%) are uncomfortable making purchases through personal shoppers, a sentiment shared by just 29% of Gen Xers. Read the rest at MarketingCharts.