Millennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]
Do official sponsorships of sporting events such as the Olympics or World Cup pay off? According to a May 2014 study conducted by Voxburner, they do—at least when it comes to younger UK consumers.
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events, with 66% agreeing with the statement, “It matters to me that brands celebrating a sports event are official sponsors and feature the official logo.” The majority also disagreed with a statement suggesting they didn’t notice sponsors. Read the rest at eMarketer.