March 2014 polling by AcuPOLL Precision Research for Ahalogy found similar results. Nearly four in five US Pinterest users ages 15 and older who had logged on to the platform at least once in the month prior to polling were women.
However, Ahalogy did note that males had been 36% more likely to join Pinterest than females in the six months leading up to the study. Still, while eMarketer expects the number of male Pinterest users to outpace growth in female users through 2016, the demographic will increase its share of the total audience by just 2 percentage points between 2014 and 2016. Read the rest at eMarketer.