Online purchases are becoming more common among young B2B procurers, per research released last year, and a majority of vendors in the US and Europe agree that B2B commerce is shifting from offline to online and self-service, primarily to meet customer demand. In fact, according to a newly-released survey commissioned by EPiServer and conducted by Forrester Consulting among 100 US firms that have implemented B2B e-commerce solutions in the last 7 years, 31% of the revenue their e-commerce system books is believed to be incremental.
Not surprisingly, given that result, respondents are enthusiastic about the e-commerce solutions they’ve implemented. Virtually all feel that their solution is important to growing revenue, and roughly 9 in 10 believe it to be important for attracting new customers, improving customer retention/satisfaction, lowering costs, and gaining a competitive market advantage. Read the rest at MarketingCharts.