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Archive for June 11, 2014

Attitudes Of American Pinterest Users Toward Promoted Pins, March 2014 [VIDEO]

By David Erickson | June 11, 2014

Nearly three-quarters of 15-and-older users who had logged on to Pinterest at least once in the past month were either neutral toward promoted posts or didn’t mind them.

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Demographics Of American Pinterest Users, March 2014 [TABLE]

By David Erickson | June 11, 2014

The number of US Pinterest users is expected to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population.

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Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]

By David Erickson | June 11, 2014

52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.

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B2B Incremental eCommerce Revenue, May 2014 [CHART]

By David Erickson | June 11, 2014

Online purchases are becoming more common among young B2B procurers.

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Instagram Penetration Among Social Brands By Industry, March 2014 [CHART]

By David Erickson | June 11, 2014

Some 30% of socially active brands have an Instagram profile as of March 2014.

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Broadband Subscribers By Provider, Q1 2014 [CHART]

By David Erickson | June 11, 2014

The top broadband providers in the US, representing about 93% of the market, added 1.2 million subscribers during Q1.

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Top Social Media Sites Western European Sports Fans Go For Sports Info, November 2013 [CHART]

By David Erickson | June 11, 2014

In France, Germany and the UK combined, Facebook beat out Twitter as the leading social media site for sports information.

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Millennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]

By David Erickson | June 11, 2014

UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.

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US Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]

By David Erickson | June 11, 2014

Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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