US Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]

While this wasn’t a majority activity among the entire group, the total percentage was skewed lower by boomers, as over half of millennials and Gen Xers were interested in receiving messages this way.

Either way, digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.

Instead, emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand. Read the rest at eMarketer.