Several European countries are still struggling economically, but the region’s digital ad market is booming. According to the Interactive Advertising Bureau Europe and IHS, digital advertising spending in Europe rose 11.9% last year to total €27.3 billion ($36.4 billion).
Mobile advertising showed the most dramatic rise, with expenditure 128.5% higher than in 2012. As a result, the channel accounted for 11.5% of all digital ad spending—the first time its share rose to double digits.
Online video advertising also grew sharply, rising by 45.4% in 2013 to nearly €1.19 billion ($1.59 billion)—another first, as Europe’s investment in online video ads had never before reached the €1 billion ($1.33 billion) mark. Read the rest at eMarketer.