Affluents' Media Habits By Generation, May 2014 [TABLE]
Much as with the general population, affluents’ media habits differ by generation, with younger affluents more likely to be found using newer media and older groups spending more time with traditional media. That’s according to a recent report from the Luxury Institute that found affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.
None of those results are particularly surprising, of course, but the results do show some areas in which the gaps are larger than others. Read the rest at MarketingCharts.