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Archive for June 10, 2014

US Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]

By David Erickson | June 10, 2014

Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.

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US Affluents Who Would Like Text Messages From Luxury Brands By Generation, Q1 2014 [CHART]

By David Erickson | June 10, 2014

Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.

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Affluents' Media Habits By Generation, May 2014 [TABLE]

By David Erickson | June 10, 2014

Affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts.

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Demographics Of Hispanics Second Screeners, May 2014 [CHART]

By David Erickson | June 10, 2014

Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.

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Small Business Owners’ Top Technologies, May 2014 [CHART]

By David Erickson | June 10, 2014

Some 86% of small business owners believe that technology is important to their business.

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Twitter Users & Growth Rate Forecast, 2012-2018 [CHART]

By David Erickson | June 10, 2014

Twitter’s global users will grow at a double-digit rate each year through 2018.

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Western European Online Ad Spending By Country, 2012-2018 [TABLE]

By David Erickson | June 10, 2014

Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.

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Top 10 European Countries By Online Ad Revenues, 2013 [CHART]

By David Erickson | June 10, 2014

Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.

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US Telecoms Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | June 10, 2014

Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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