About two-thirds of respondents to a recent study from Regalix indicate that it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation. What are those primary benefits? The survey – fielded among 348 senior marketing executives, practitioners and business leaders from around the world – finds that improved lead management and nurturing (86%) is the most commonly-cited benefit, with many also pointing to enhanced targeting and personalization (66%).
Other key benefits include seamless campaign execution and tracking (64%), increased efficiency and productivity (61%) and marketing and sales alignment (50%). Read the rest at MarketingCharts.