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Archive for June 9, 2014

US Telecoms Online Ad Spending, 2012-2018 [CHART]

By David Erickson | June 9, 2014

One of the reasons for telecom’s relatively slow growth curve is its reliance on search, which will lose share to video and rich media over the next several years.

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Millennials' Trust In Advertising, May 2014 [CHART]

By David Erickson | June 9, 2014

Men appear to be present a more receptive audience than women to advertising, across a number of counts.

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Top Benefits Of Marketing Automation Tools, May 2014 [CHART]

By David Erickson | June 9, 2014

About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.

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Barcode Scanning By Age, Q1 2012 – Q1 2014 [CHART]

By David Erickson | June 9, 2014

The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were.

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Online Ad Spending Estimates By Industry, May 2014 [CHART]

By David Erickson | June 9, 2014

Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.

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Second Largest Religious Tradition In Each State [INFOMAP]

By David Erickson | June 9, 2014

This infomap by the Washington Post illustrates the second largest religious tradition for each state in the union.

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18-34 Years-Olds Living With Parents, 1983-2013 [CHART]

By David Erickson | June 9, 2014

In his latest monthly chart book, Deutsche Bank’s Torsten Slok tracks the rise of 18- to 34-years-olds currently living with their parents.

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LinkedIn Profile Eyetracking Scan Order [HEATMAP]

By David Erickson | June 9, 2014
LinkedIn Heatmap & Scan Order

LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn profiles fixated on strong visual elements, spending 19% of their time looking at profile pictures.

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Resume Eyetracking Scan [HEATMAP]

By David Erickson | June 9, 2014
Heatmap - Resume Eyetracking Before & After

Resume Eyetracking Scan Heatmap: Recruiters spend only 6 seconds reviewing an individual resume.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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