US vs UK Video Ad View Share By Length, Q1 2014 [CHART]
The digital video landscape in the UK—specifically in the TV space—is particularly well established, with most of the main terrestrial and pay TV broadcasters offering extensive on-demand viewing options. And UK viewers have been taking to TV on tablets for some time.

And not only does this type of TV behavior compare favorably with the US, the UK also overindexes against most other European countries. According to February 2014 polling by Ipsos OTX and Ipsos Global @dvisor, 25% of internet users in Great Britain typically watched TV via video-on-demand services, a proportion well above the other countries polled, while viewing via a mobile stream was cited by 12% of respondents—only Sweden could match that figure. Read the rest at eMarketer.