eMarketer expects 33% of the industry’s digital ad spending to go to mobile in 2014. Advertisers have been increasing their mobile ad spending in part simply to go where their customers are now spending time with media.
Mobile advertising in the technology space has seen strong growth over the past several years, both in the US and globally. In a survey by Millennial Media, worldwide mobile spending in the technology sector increased 132% between Q3 2012 and Q3 2013 alone. Read the rest at eMarketer.