US Consumer Electronics Online Ad Spending, 2012-2018 [CHART]
Digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year, and that figure will increase to $6.01 billion by 2018, according to a new eMarketer report, “The US Computing Products and Consumer Electronics Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”
The consumer electronics portion of the industry is seeing strong attention paid to advertising for smartphones and tablets, with manufacturers in stiff competition with one another to make their new products stand out. In addition, the business-to-business portion of ad spending in the industry is growing, as IT departments invest in both hardware and software and shift infrastructure to the cloud. Read the rest at eMarketer.