Primary Areas Of Online Revenue Growth For Publishers, May 2014 [CHART]
Publishers appear positive about their digital future. That’s what May 2014 research by Cxense in conjunction with Editor & Publisher found, with 88.45% of US publishing executives polled saying their companies’ digital revenues would increase in the next year.
Among those who planned to increase their digital revenues, ad sales were the top channel through which they intended to do so, cited by 62.8% of respondents. Less than one-quarter of respondents said the same for paid subscriptions, indicating that news sources may have caught on to the fact that mobile users aren’t interested in paying for digital news. Read the rest at eMarketer.