Conversion Rates With Forms Using A Submit Button [CHART]

The default text on a submit button is “Submit,” so HubSpot compared the conversion rate of landing pages that kept this default to those pages that changed the default. They looked at more than 40,000 HubSpot-customer landing pages and found that landing pages with submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording. Read the rest at HubSpot.