While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube, according to new survey results from STRATA. Some 62% of respondents to the Q1 2014 survey reported being likely to use the platform, putting it slightly ahead of Twitter (57%) and trailing only Facebook (86%). In last year’s first-quarter survey, advertisers were less likely to choose YouTube than Twitter in a comparison of social media platforms.
According to survey results released last month by Outrigger Media, 41% of individuals involved with YouTube media buys are planning to increase their spending on the platform this year. Not surprisingly, YouTube is by far the top online video site for agencies responding to the STRATA survey, and with good reason: new data from comScore suggests that more than 80% of the online video audience watched YouTube videos last month. Read the rest at MarketingCharts.