Italy’s ecommerce market is far from mature—but it’s already struggling to maintain momentum, recent data suggests. According to the April 2014 Casaleggio Associati report, “E-commerce in Italy 2014,” business-to-consumer (B2C) ecommerce sales, including mobile and travel, reached €22.3 billion ($29.73 billion) in 2013. The rate of growth plunged compared with 2011 and 2012, however, when the market grew by 32% and 12%, respectively.
The development of ecommerce in Italy seems to have been hit hard by the economic downturn there. And that squeeze is continuing. Economists had hoped that results in late 2013 and Q1 2014 signaled a return to GDP growth for the country, but in mid-May 2014, a preliminary quarterly report from Istituto nazionale di statistica (IStat) suggested that the economy contracted by 0.1% between January and March. Read the rest at eMarketer.