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Archive for June 5, 2014

Fast-Growing Consumer Spending Categories, 2013-2018 [CHART]

By David Erickson | June 5, 2014

Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time.

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Fastest-Growing Social Apps, Q3 2013 – Q1 2014 [CHART]

By David Erickson | June 5, 2014

Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).

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Attitudes Toward TV Everywhere, May 2014 [TABLE]

By David Erickson | June 5, 2014

Almost two-thirds of respondents report watching more TV overall since they began using TVE applications.

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B2C eCommerce Sales In Italy By Category, 2013 [CHART]

By David Erickson | June 5, 2014

In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.

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B2C eCommerce Sales In Italy, 2006-2013 [CHART]

By David Erickson | June 5, 2014

Business-to-consumer eCommerce sales, including mobile and travel, reached €22.3 billion ($29.73 billion) in 2013.

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US Health Care & Pharmaceuticals Online Ad Spending By Device, 2014 [CHART]

By David Erickson | June 5, 2014

Health and pharma companies will spend just $373 million, or 26.5% of total digital ad spending.

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US Health Care & Pharmaceuticals Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | June 5, 2014

Though search as a direct-response tactic is used for direct-to-consumer and healthcare provider marketing, a significant amount is also spent to raise awareness about conditions, products and services.

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US Health Care & Pharma Online Ad Spending, 2012-2018 [CHART]

By David Erickson | June 5, 2014

The US health care and pharmaceutical industry will spend $1.41 billion on paid digital media in 2014.

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Twitter Global Growth By Country, 2012-2018 [TABLE]

By David Erickson | June 5, 2014

India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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