While most marketers recognize the benefits of website personalization, the vast majority of respondents to a new Ascend2 survey indicate that they’ve yet to personalize website pages for individual website visitors. In fact, only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately. Among those using personalization, some 36% are using automated rather than manual practices.
Marketers responding to the survey appear to be generally satisfied with their websites, though not very enthused. Roughly 7 in 10 rate the success of their website in achieving the important objectives set for it as “somewhat successful,” while 8% deem their websites “very successful.” Read the rest at MarketingCharts.