Consumers’ widespread use of mobile devices is helping drive retail’s turn to digital media. Shopping has become a cross-device activity, and advertisers are investing in ways to reach mobile users across all steps in the path to purchase. One result is that the retail sector has increased mobile ad spending.
eMarketer estimates that the US retail industry will pour 37% of its digital ad spending into mobile in 2014. With an investment of $4.09 billion expected for 2014, retail will be responsible for 23.1% of US mobile ad spending this year, the largest share among industries tracked. Read the rest at eMarketer.