US Automotive Online Ad Spending By Device, 2014 [CHART]
More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year, eMarketer predicts, accounting for $2.15 billion of the $6.15 billion total. This will put the auto industry in line with the US industry average when it comes to mobile’s share of digital ad spending. Investment should continue to shift into mobile advertising, accounting for a larger percentage of total spending each year, although the pace of this shift is likely to be tied to advances in attribution and targeting on mobile devices. Read the rest at eMarketer.