The US auto industry is in the midst of a tremendous run-up in digital ad spending, piggybacking on cross-industry shifts in marketing budgets and historically strong domestic sales volumes. Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year. All told, substantial annual digital ad spending increases by the US automotive industry will continue for the foreseeable future, according to a new eMarketer report, “The US Automotive Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”
eMarketer also expects growth in the sector’s share of total US digital spending through 2018. By the end of the forecast period, automotive will rank as the second-largest industry segment in the US for digital ad spending after retail, keeping it near the forefront of digital marketing for at least the next several years. Read the rest at eMarketer.