There’s been a fair amount of research of late examining the need for more analytical talent in today’s increasingly data-driven world, with many senior marketers responding to a recent survey believing that analytical orientation will be a top-3 skill required of CMOs in the future. But what “soft skills” and behaviors are most important for marketers to succeed in today’s digital world? A new study from Econsultancy finds that most senior marketers believe the ability to embrace change is crucial.
Indeed virtually all of the respondents from around the world – though primarily from the UK – tabbed this as an important skill, followed by the ability to spot opportunities and adapt strategies quickly and being passionate, hungry to learn and curious. Read the rest at MarketingCharts.