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Archive for June 4, 2014

Twitter Global User Share By Region, 2012-2018 [TABLE]

By David Erickson | June 4, 2014

eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.

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Global Twitter Users, 2012-2018 [CHART]

By David Erickson | June 4, 2014

Twitter’s user base will increase 24.4% in 2014.

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Importance Of Marketers' Soft Skills, May 2014 [VIDEO]

By David Erickson | June 4, 2014

Most senior marketers believe the ability to embrace change is crucial.

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Website Personalization Adoption, May 2014 [CHART]

By David Erickson | June 4, 2014

Only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately.

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US Companies With The Best & Worst Customer Service, May 2014 [TABLE]

By David Erickson | June 4, 2014

Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.

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Top US Online Video Properties, April 2014 [CHART]

By David Erickson | June 4, 2014

Some 186.1 million Americans watched online content videos last month.

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US Automotive Online Ad Spending By Device, 2014 [CHART]

By David Erickson | June 4, 2014

More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year.

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US Automotive Online Ad Spending, 2012-2018 [CHART]

By David Erickson | June 4, 2014

Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year.

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US Retail Online Ad Spending By Device, 2014 [CHART]

By David Erickson | June 4, 2014

Consumers’ widespread use of mobile devices is helping drive retail’s turn to digital media.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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