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Speed Of Branded Video Sharing, 2013 vs 2014 [CHART]

By David Erickson | June 3, 2014

Speed Of Branded Video Sharing, 2013 vs 2014 [CHART]

The pace of branded video sharing has picked up over the past year, per Unruly, as an average 42% of shares now occur during the first 3 days of launch, up from 25% last year. Moreover, almost one-fifth (18%) of shares occur on the day after launch – the viral peak – up from 10% last year. By the end of the launch week, the analysis finds that 65% of shares have occurred, compared to 37% in last year’s analysis. Source: Unruly

Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing, Social Sharing, Video Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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