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Consumer Attitudes Toward Mobile Marketing, May 2014 [TABLE]

By David Erickson | June 3, 2014

Consumer Attitudes Toward Mobile Marketing, May 2014 [TABLE]

Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices, with many having received a text message or mobile alert from a brand during the past 6 months. However, only 45% found the message or alert to be useful, per the study, with the primary complaints being that the messages feel “intrusive or spammy” (52%), that they’re not relevant to their interests (46%) and that they don’t offer any value (33%). These appear to be common complaints not confined to mobile marketing.

Indeed, early this year, a study from Janrain and Blue Research found that almost all respondents claimed to have received information or promotions not relevant to them, including offers that: show the company doesn’t know who they are (71%); contain mixed information across different methods of communication (51%); or include basic errors about the consumers’ identities (41%). Read the rest at MarketingCharts.

Posted in Consumer Attitudes, Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Brand Marketing, Mobile Email, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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