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Archive for June 3, 2014

US Retail Online Ad Spending, 2012-2018 [CHART]

By David Erickson | June 3, 2014

The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018.

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Consumer Attitudes Toward Mobile Marketing, May 2014 [TABLE]

By David Erickson | June 3, 2014

Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices.

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Time Investment In Social Media Marketing By Activity, May 2014 [CHART]

By David Erickson | June 3, 2014

The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.

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10 Most Valuable International Brands Of 2014 [CHART]

By David Erickson | June 3, 2014

Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.

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Speed Of Branded Video Sharing, 2013 vs 2014 [CHART]

By David Erickson | June 3, 2014

An average 42% of shares now occur during the first 3 days of launch, up from 25% last year.

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Daily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]

By David Erickson | June 3, 2014

86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.

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Millennial Mobile Mothers In Select Countries, 2013 [TABLE]

By David Erickson | June 3, 2014

49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.

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US Financial Services Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | June 3, 2014

In 2014, financial marketers will dedicate $3.84 billion, or 62% of their total digital ad spending, to direct response.

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US Financial Services Online Ad Spending, 2012-2018 [CHART]

By David Erickson | June 3, 2014

Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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