Mobile Ad Viewability & Engagement Among Executives [CHART]
86 percent of executives told Quartz they are interested in seeing more branded content. The C-suite might be the perfect audience for those messages: 55 percent of respondents said they follow brands in their own industry on social media, and 47 percent said they follow brands outside of their line of work. (Those numbers jump to 73 percent and 64 percent, respectively, for the media industry.)
When it comes to the device for ads, 58 percent of executives said desktop ads were more memorable, while 42 percent said mobile ads are memorable. Read the rest at Neiman Journalism Lab.