Archive for June 2, 2014
US Media & Entertainment Online Ad Spending By Objective, 2014 [CHART]
US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.
Read MoreUS Media & Entertainment Online Ad Spending, 2012-2018 [CHART]
Digital advertising spending is expected to grow faster in media and entertainment than in other US industries.
Read MoreMarketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]
Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreMarketers On Social Media ROI & Facebook Effectiveness, May 2014 [CHART]
Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.
Read MoreCustomer Satisfaction With Subscription TV Providers, 2013 vs. 2014 [CHART]
Satisfaction with providers has dropped to a multi-year low.
Read MoreMobile Ad Viewability & Engagement Among Executives [CHART]
58 percent of executives said desktop ads were more memorable.
Read MoreExecs' Social Media Use: Sharing vs. Sourcing [CHART]
91 percent of executives said they would share work-related news with others.
Read MoreDevice Executives Most Use To Consumer News [CHART]
More than 50 percent of the survey responses by executives were completed on a mobile device.
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