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Archive for June 2, 2014

US Media & Entertainment Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | June 2, 2014

US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.

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US Media & Entertainment Online Ad Spending, 2012-2018 [CHART]

By David Erickson | June 2, 2014

Digital advertising spending is expected to grow faster in media and entertainment than in other US industries.

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Marketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]

By David Erickson | June 2, 2014

Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.

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US Online Ad Spending Estimates By Industry, May 2014 [CHART]

By David Erickson | June 2, 2014

Mobile accounts for slightly more than 35% of digital ad budgets this year.

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Marketers On Social Media ROI & Facebook Effectiveness, May 2014 [CHART]

By David Erickson | June 2, 2014

Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.

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Customer Satisfaction With Subscription TV Providers, 2013 vs. 2014 [CHART]

By David Erickson | June 2, 2014

Satisfaction with providers has dropped to a multi-year low.

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Mobile Ad Viewability & Engagement Among Executives [CHART]

By David Erickson | June 2, 2014

58 percent of executives said desktop ads were more memorable.

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Execs' Social Media Use: Sharing vs. Sourcing [CHART]

By David Erickson | June 2, 2014

91 percent of executives said they would share work-related news with others.

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Device Executives Most Use To Consumer News [CHART]

By David Erickson | June 2, 2014

More than 50 percent of the survey responses by executives were completed on a mobile device.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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