US Travel Industry Online Ad Spending, 2012-2018 [CHART]

Digital ad spending by the US travel industry will reach $4.15 billion in 2014, a sharp increase over 2013 that reflects the improving health of the overall US economy and rising profits in the industry, according to a new eMarketer report, “The US Travel Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”

In 2014, the majority of the US travel industry’s digital ad spending will come from a handful of online travel agencies (OTAs). These agencies’ focus on direct-response tactics will drive trends for the industry as a whole. Read the rest at eMarketer.