Mobile is another area where brands are upping ad spending as they follow consumers who are spending increasing amounts of time on their smartphones. CPG’s share of spending on mobile is on the low end—just 7.9% of total mobile spending—compared with other industries such as retail, financial services and automotive. But within the category itself, spending on mobile will account for 33.5% of all digital advertising for 2014, eMarketer forecasts. New types of targeting, including geofencing, mobile couponing, video and in-game mobile apps, are channels within mobile that brands are spending more time, money and effort on. Read the rest at eMarketer.