US CPG & Consumer Products Online Ad Spending, 2012-2018 [CHART]

The US consumer packaged goods (CPG) and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014 and steadily increase to $7.04 billion by 2018, according to a new eMarketer report, “The US CPG and Consumer Products Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”

The CPG and consumer products industry remains focused on branding. Because CPG brands traditionally rely on retailers to do much of the actual selling of products, direct response is not as crucial to marketing efforts as in other verticals. Read the rest at eMarketer.