The security of personal data was already a prime concern for many web users in Germany before the January 2014 study. July 2013 polling, also conducted by ARIS for BITKOM, found that only 29% of internet users in Germany ages 14 and older felt their online information was safe, and just 2% of that group said they considered it very safe. Two-thirds of those polled believed such information was rather or totally unsafe. That proportion had risen from 55% in 2011. Read the rest at eMarketer.