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Archive for May 30, 2014

Top Sources For Industry News Among Executives [VIDEO]

By David Erickson | May 30, 2014

Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.

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Germans Who Think Their Online Information Is Safe, 2011 & 2013 [CHART]

By David Erickson | May 30, 2014

July 2013 polling conducted by ARIS for BITKOM found that only 29% of internet users in Germany ages 14 and older felt their online information was safe,

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German Victims Of Cybercrime, January 2014 [CHART]

By David Erickson | May 30, 2014

38% of German web users had suffered some kind of cyberattack in the previous 12 months.

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US Travel Industry Online Ad Spending By Channel, 2014 [CHART]

By David Erickson | May 30, 2014

Mobile spending will make up 35.5% of the US travel sector’s $4.15 billion in digital ad investments in 2014 as travel marketers make changes to deal with high mobile device usage.

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US Travel Industry Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | May 30, 2014

Nearly three-quarters of the US travel industry’s digital spending in 2014 will be devoted to direct-response objectives, as opposed to branding efforts.

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US Travel Industry Online Ad Spending, 2012-2018 [CHART]

By David Erickson | May 30, 2014

In 2014, the majority of the US travel industry’s digital ad spending will come from a handful of online travel agencies.

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US CPG & Consumer Products Online Ad Spending By Channel, 2014 [CHART]

By David Erickson | May 30, 2014

CPG’s share of spending on mobile is on the low end—just 7.9% of total mobile spending—compared with other industries such as retail, financial services and automotive.

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US CPG & Consumer Products Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | May 30, 2014

US digital ad spending on branding will make up 65% of total budgets vs. 35% for direct response.

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US CPG & Consumer Products Online Ad Spending, 2012-2018 [CHART]

By David Erickson | May 30, 2014

US CPG and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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