Top Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]
Rocketing smartphone usage in Italy has laid the foundation for a mobile revolution in retail and other consumer services. That’s one implication of recent data from comScore MobiLens, detailing mobile activity in the country between September and November 2013.
According to researchers, nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012. Read the rest at eMarketer.