Experiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]

A Q1 2014 study conducted by Luxury Institute found that when wealthy consumers did want to spend money, their purchase decisions were fueled by past experiences. Across all age groups studied, around nine in 10 US affluent internet users—those with an income of at least $150,000—said that when it came time to buy, past experiences played a significant role. Read the rest at eMarketer.