Archive for May 29, 2014
B2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]
Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.
Read MoreTop 10 Companies On Instagram, May 2014 [TABLE]
The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Read MoreUS Radio Revenues, Q1 2014 [CHART]
Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance.
Read MoreTop Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]
Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.
Read MoreExperiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]
Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.
Read MoreAffluents Expected Spending Changes, March 2014 [TABLE]
US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.
Read MoreMajor Purchases Planned By US Affluents, March 2014 [TABLE]
Purchasing or leasing a new car and having a major home remodeling tied as the No. 1 major purchases US affluents planned to make over the next 12 months, each cited by 25.0% of respondents.
Read MoreUS Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
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