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Archive for May 29, 2014

B2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]

By David Erickson | May 29, 2014

Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.

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Top 10 Companies On Instagram, May 2014 [TABLE]

By David Erickson | May 29, 2014

The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers.

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Share of Online Video Ad Views By Vertical, Q1 2014 [CHART]

By David Erickson | May 29, 2014

CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.

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US Radio Revenues, Q1 2014 [CHART]

By David Erickson | May 29, 2014

Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance.

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Top Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]

By David Erickson | May 29, 2014

Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.

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Experiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]

By David Erickson | May 29, 2014

Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.

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Affluents Expected Spending Changes, March 2014 [TABLE]

By David Erickson | May 29, 2014

US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.

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Major Purchases Planned By US Affluents, March 2014 [TABLE]

By David Erickson | May 29, 2014

Purchasing or leasing a new car and having a major home remodeling tied as the No. 1 major purchases US affluents planned to make over the next 12 months, each cited by 25.0% of respondents.

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US Online Ad Spending By Industry & Channel, 2014 [TABLE]

By David Erickson | May 29, 2014

Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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