US advertisers will collectively spend upward of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009.
But the sweeping story of overall digital ad spending growth can overshadow important subtrends within individual industries. That is the impetus for eMarketer’s new report series, “2014 Digital Ad Spending Benchmarks by Industry,” which provides a comprehensive overview of ad spending with deep-dive information about the challenges and opportunities that are driving marketing decisions in nine sectors: automotive, computing products and consumer electronics, consumer packaged goods (CPG) and consumer products, financial services, healthcare and pharmaceutical, media and entertainment, retail, telecom, and travel. Read the rest at eMarketer.