Pinterest Users & Brand Marketing, May 2014 [TABLE]
Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform, per survey results from Ahalogy. But, users would be about 5 times more likely to prefer following their favorite brand or store (83%) than their favorite celebrity (17%), suggesting that they are open to brand marketing activity. The study, along with a separate blog post from Pinterest, identify the categories that are most popular on the platform.
These categories might be most ripe for further brand marketing. Read the rest at MarketingCharts.