About 6 in 10 professionals from around the world agree that there is pressure from senior management for their organization to become more data-driven and analytical, per survey results from the MIT Sloan Management Review, in collaboration with the SAS Institute. At the same time, about two-thirds agree that their organization relies more on management experience than data analysis when addressing key business issues, and only a minority feel that they frequently have all the data they need to make key business decisions.
There are some positive signs, though. For example, three-quarters of respondents indicated that their access to useful data has at least somewhat increased during the past year. And data management skills – across areas such as capturing data and using insights to guide future future strategy – are improving, according to the report, albeit at a slow pace. Read the rest at MarketingCharts.